CASA 404
- Concept brand
- CASA 404
- Category
- Original Boutique Hotel Website Concept
- Industry
- Boutique Hotel / Hospitality
- Type
- Original Concept
CASA 404 is a fictional boutique hotel brand and website concept created by DALEN STUDIO. The vision explores bold contemporary hospitality through an unconventional digital identity.
An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.
01
The Concept
CASA 404 is a fictional boutique hotel brand and website concept created by DALEN STUDIO. The vision explores bold contemporary hospitality through an unconventional digital identity.
02
The Creative Direction
Graphic modernism, architectural composition and distinctive hospitality storytelling. Oversized sans-serif typography, a visible grid and cobalt-and-orange contrast give the fictional hotel an unconventional identity; vivid courtyard imagery anchors the opening.
03
The Digital Experience
Hotel storytelling
An original digital identity introduces the fictional hotel and its distinctive approach to hospitality.
Accommodation discovery
A concept framework for exploring the hotel experience and accommodation, not a live hotel booking service.
- Original hotel identity
- Hospitality storytelling
- Architectural composition
- Accommodation presentation
- Responsive website design
04
Selected Screens


Desktop / Mobile · Live concept — open the real site to explore ↗

Concept, not a client commission
Prototype notes
- Original fictional brand and website concept, not a commissioned hotel project.
- Availability and booking are demo-only. Room prices are concept figures; no real address or live availability is claimed.
05
Explore the Website
An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.
Next project
SERA.