ON EAGLE WINGS
- Business
- On Eagle Wings Mountain Retreat & Spa
- Category
- Independent Website Redesign Concept
- Industry
- Retreat / Spa / Hospitality
- Type
- Independent Redesign Concept
On Eagle Wings is a mountain retreat and day spa in the Gold Coast Hinterland. The concept keeps the retreat's name, its sense of place and its pool-and-valley imagery, and asks how a calmer, more editorial presentation could let that setting speak first.
An independent, unsolicited redesign concept created by DALEN STUDIO. Not commissioned by, affiliated with or endorsed by the featured business.
01
The Existing Brand
On Eagle Wings is a mountain retreat and day spa in the Gold Coast Hinterland. The concept keeps the retreat's name, its sense of place and its pool-and-valley imagery, and asks how a calmer, more editorial presentation could let that setting speak first.
02
The Opportunity
The existing homepage gives visitors several equally weighted actions. This exploration considers a clearer booking hierarchy, calmer treatment navigation and a more immersive opening that foregrounds the retreat’s setting.
Desktop / Mobile · Live concept — open the real site to explore ↗
03 — The established identity
What We Preserved
- 01
Name & character
The On Eagle Wings name and its “Mountain Retreat & Spa” descriptor remain at the heart of the identity.
- 02
Sense of place
Infinity-pool, umbrella and hinterland-view photography stays the opening image — the setting is still the hero.
- 03
Core offering
Day spa, spa packages, treatments, accommodation, gallery and contact remain the primary navigation.
04 — Design decisions
What We Reimagined
- 01
Typography
A refined serif wordmark and a two-line headline with an italic second line replace the centred display title.
- 02
Hierarchy
Four equal hero buttons become two clear actions, with one dedicated “Book the Spa” call in the navigation.
- 03
Composition
A left-aligned editorial layout, full-bleed imagery and a location label give the opening a quieter, magazine-like pace.
- 04
Palette
The bright interface blue is softened into a restrained neutral palette that lets the photography carry the colour.
The experience
Key features
- Brand-preserving redesign
- Hospitality UX
- Treatment navigation
- Booking access
- Responsive design
Concept, not a client commission
Prototype notes
- 14 routes reported complete; official retreat photography is used.
- Existing Kitomba and Guesty booking links are included. Contact form delivery is not connected.
- Some treatment prices and accommodation policies require business confirmation.
- Production requires business authorisation and asset permissions.
05 — The transformation
Before & After
The retreat still feels like itself — the same place, the same offering — presented with more breathing room and a slower, more considered rhythm.
An independent, unsolicited redesign concept created by DALEN STUDIO. Not commissioned by, affiliated with or endorsed by the featured business.
06
Explore the Redesign
An independent, unsolicited redesign concept created by DALEN STUDIO. Not commissioned by, affiliated with or endorsed by the featured business.
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