HAIR BY CARLA
- Business
- Hair by Carla
- Category
- Independent Website Redesign Concept
- Industry
- Hair Salon / Beauty
- Type
- Independent Redesign Concept
An independent exploration of Hair by Carla’s digital presence, bringing service presentation and a beauty e-commerce concept into a more considered salon experience.
An independent, unsolicited redesign concept created by DALEN STUDIO. Not commissioned by, affiliated with or endorsed by the featured business.
01
The Existing Brand
An independent exploration of Hair by Carla’s digital presence, bringing service presentation and a beauty e-commerce concept into a more considered salon experience.
02
The Opportunity
The supplied story page provides the salon’s existing context. The concept explores clearer service discovery and a more cohesive salon presentation. It compares a reference story page with a concept homepage, rather than claiming an aligned homepage transformation.
Desktop / Mobile · Live concept — open the real site to explore ↗
03 — The established identity
What We Preserved
- 01
Salon identity
The existing salon and its service offering remain the foundation.
- 02
Business context
The concept respects the salon rather than proposing an unrelated brand.
04 — Design decisions
What We Reimagined
- 01
Service presentation
A clearer, more contemporary framework for exploring salon services.
- 02
Shop direction
A beauty e-commerce concept extends the digital presentation; it is not launch-ready.
The experience
Key features
- Salon website design
- Brand-preserving redesign
- Service presentation
- Beauty e-commerce concept
- User experience refinement
Concept, not a client commission
Prototype notes
- Ten shop product photographs and a suitable gift voucher image are missing.
- Authentic logo not supplied; a temporary HbC wordmark is used.
- Gents pricing needs confirmation due to a £34/£35 discrepancy; opening hours are unconfirmed.
- An earlier visual refinement brief remains outstanding. The shop is not launch-ready.
05 — The transformation
Before & After
The salon’s existing identity and services inform a more contemporary digital presentation.
An independent, unsolicited redesign concept created by DALEN STUDIO. Not commissioned by, affiliated with or endorsed by the featured business.
06
Explore the Redesign
An independent, unsolicited redesign concept created by DALEN STUDIO. Not commissioned by, affiliated with or endorsed by the featured business.
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