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DALEN STUDIO.
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MAISON AURA

Concept brand
MAISON AURA
Category
Original Hospitality Website Concept
Industry
Luxury Hospitality
Type
Original Concept

MAISON AURA is a fictional boutique maison on Lake Como, created by DALEN STUDIO as an original hospitality brand and website concept.

An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.

01

The Concept

MAISON AURA is a fictional boutique maison on Lake Como, created by DALEN STUDIO as an original hospitality brand and website concept.

02

The Creative Direction

A magazine-like opening: oversized serif typography, an editorial volume layout and misty lakeside imagery give the fictional maison the character of a printed travel journal.

03

The Digital Experience

Editorial storytelling

The maison is introduced like a magazine issue, with volume details and a lyrical opening composition.

Reservation experience

A concept reservation journey, not a live booking service.

  • Original hospitality identity
  • Editorial storytelling
  • Rooms and dining presentation
  • Reservation experience
  • Responsive website design

04

Selected Screens

MAISON AURA — desktop website screenshot
MAISON AURA — mobile website screenshot

Desktop / Mobile · Live concept — open the real site to explore ↗

Concept, not a client commission

Prototype notes

  • Original fictional brand and website concept, not a commissioned hotel project.
  • Reservations are demo-only; no live booking, real address or availability is claimed.

05

Explore the Website

An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.

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