ÉPURE
- Concept brand
- ÉPURE
- Category
- Original Beauty & Skincare Website Concept
- Industry
- Beauty & Skincare
- Type
- Original Concept
ÉPURE is a fictional skin atelier in Copenhagen, created by DALEN STUDIO as an original beauty brand and website concept.
An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.
01
The Concept
ÉPURE is a fictional skin atelier in Copenhagen, created by DALEN STUDIO as an original beauty brand and website concept.
02
The Creative Direction
Clinical calm meets beauty editorial: generous whitespace, a precise sans paired with an italic serif and honest skin photography shape a considered Copenhagen atelier identity.
03
The Digital Experience
Treatment presentation
A considered framework for exploring the fictional atelier's approach to skin health.
Consultation experience
A concept consultation journey, not a live appointment service.
- Original beauty identity
- Treatment presentation
- Consultation experience
- Editorial photography direction
- Responsive website design
04
Selected Screens
Desktop / Mobile · Live concept — open the real site to explore ↗
Concept, not a client commission
Prototype notes
- Original fictional brand and website concept, not a commissioned beauty project.
- Consultations are demo-only; no real treatments, prices or appointments are claimed.
05
Explore the Website
An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.
Next project
MAISON AURA