FORMÉ
- Concept brand
- FORMÉ
- Category
- Original Beauty Studio Website Concept
- Industry
- Beauty / Nails / Lashes / Skin
- Type
- Original Concept
FORMÉ is a fictional contemporary beauty studio brand and website concept created by DALEN STUDIO. Nails, lashes and skin form the foundation of an expressive, modern salon experience.
An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.
01
The Concept
FORMÉ is a fictional contemporary beauty studio brand and website concept created by DALEN STUDIO. Nails, lashes and skin form the foundation of an expressive, modern salon experience.
02
The Creative Direction
Pink-led beauty branding, sculptural serif typography and burgundy contrast create an expressive modern salon identity. The opening pairs a generous typographic composition with a curved editorial portrait; concept photography supports the nails, lashes and skin story.
03
The Digital Experience
Treatment discovery
A considered presentation of nails, lashes and skin guides visitors through the fictional studio’s offering.
Studio experience
Brand storytelling and beauty imagery create a distinctive concept salon journey, not a real treatment booking service.
- Original beauty studio identity
- Treatment discovery
- Nails, lashes and skin presentation
- Editorial photography direction
- Responsive website design
04
Selected Screens
Desktop / Mobile · Live concept — open the real site to explore ↗
Concept, not a client commission
Prototype notes
- Original fictional brand and website concept, not a commissioned salon project.
- Treatment prices and durations are demonstration data; contact details include placeholders. No live appointment fulfilment is claimed.
- The website identifies its imagery as AI-generated concept photography; these portfolio previews are authentic screenshots of that website.
05
Explore the Website
An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.
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