THE FORM CLUB
- Concept brand
- THE FORM CLUB
- Category
- Original Fitness Studio Website Concept
- Industry
- Pilates & Movement
- Type
- Original Concept
THE FORM CLUB is a fictional boutique pilates and movement studio in London, created by DALEN STUDIO as an original brand and website concept.
An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.
01
The Concept
THE FORM CLUB is a fictional boutique pilates and movement studio in London, created by DALEN STUDIO as an original brand and website concept.
02
The Creative Direction
Bold and fashion-forward: oversized grotesque typography, a sharp acid-green accent and sculptural movement photography give the fictional studio a confident, contemporary energy.
03
The Digital Experience
Class discovery
A confident framework for exploring classes, schedule and membership at the fictional studio.
Booking experience
A concept class-booking journey, not a live reservation service.
- Original studio identity
- Class discovery
- Schedule and membership presentation
- Contemporary fitness imagery
- Responsive website design
04
Selected Screens
Desktop / Mobile · Live concept — open the real site to explore ↗
Concept, not a client commission
Prototype notes
- Original fictional brand and website concept, not a commissioned fitness project.
- Class bookings are demo-only; no real schedule, membership or location is claimed.
05
Explore the Website
An original fictional brand and website concept created by DALEN STUDIO for portfolio purposes.
Next project
CASA 404